Episode Summary

On this episode we cover a lot:

1. Influencer marketing and how to leverage your local community.
2. Going all in on social media and what it has done for business.
3. Building a good culture needs to be the first focus.
4. Content marketing builds businesses.
5. The know, like and trust factor.
6. The journey of entrepreneurship and key advice on how to enjoy the process.
7. What is a #ladyboss? In this episode we unpack this term and Erin gives great advice to young women wanting to build their own business/brand.
8. How social media is changing the landscape of fundraising for non-for-profits.